Article marketing strategies don’t need to be complicated to be effective, the best strategy is to be consistent in your article marketing work. Your article marketing strategies can be extremely simple. For example you might concentrate on writing articles and submitting them to several high ranking online article directories and directing the traffic generated by the articles to a free affiliate website page.

Alternatively you might undertake a complex article marketing strategy involving the building of your own websites, and then building link wheels, and then constructing smaller wheels linking to the main wheel at strategic points. Feeling lost? OK, we’ll save the interlinking link wheels for a separate discussion and tackle the big picture first.

Article marketing strategies must be tailored to suit the way you intend to work. There are two important factors here:

1. The amount of time you have to spend on article marketing and

2. The amount of cash you propose to invest in your affiliate marketing business.

Article marketing can be undertaken successfully by using free tools and resources. This will necessitate you writing articles and then manually “spinning” different versions of each article for each article directory you will be using. This will obviously be quite time consuming, but you will find that you speed up as you get more practice.

You will then need to manually submit each article to each individual directory. This is very time consuming. Again, you will get faster as you get accustomed to the different submission processes and you can develop your own article submission strategies by using multiple browser tabs to sped things up.

There is software available to speed up the process of “spinning” articles and the tedious process of submitting the articles to the directories. This software is not expensive but, if your budget is zero, it will not be an option. Article marketing strategies do not depend upon this sort of software; you can do article marketing completely manually and switch to using this type of tool when you are making a profit from affiliate article marketing.

If you have only limited time to use manual article marketing strategies, you might be tempted to invest in software to help you with the “spinning” and to automate article submission processes. This is a good time to warn you about the dangers of article spinners.

You will find many discussions on internet marketing forums about whether it is good article marketing strategy to use this type of software. One side of the argument is that article marketing strategies should always involve manual writing and submitting of articles. The other side say that it is foolish to do manual work when good tools are available to make life easier. The emphasis here is on the word “good” because bad article spinners produce gibberish and submitting the sort of unintelligible rubbish they churn out would only undermine your article marketing strategies.

I would caution you to beware of software that promises too much automation (particularly of the spinning process). The best article spinner is one that you control, not the “push button” variety that churns out rubbish; obviously this means you have to do a lot more work, and you might not think it is worth paying out for the article spinning software.

You can achieve good results without using software to help you; the most important element of any article marketing strategy is to remain consistent.

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