Is Article Marketing Dead – Has Google Finally Killed Writing For Profit?
Every time Google drops a pebble in its algorithm pool, the ripples upset thousands of Internet marketers who are afloat on fragile rafts. These pebbles seem to be dropping with greater frequency. The ripples from the most recent one are still spreading. Anyone involved in article marketing is frantically checking to see if their craft looks seaworthy.
Article marketing has been one of the most reliable ways of making money on the Internet for some time now. But even a tiny shift in Google’s workings causes an outbreak of hysteria in the Internet marketing community. The same cry can be heard each time: “Article marketing is dead”!
So, has Google finally killed article marketing? According to the pundits who made the same prediction last year the answer is yes. But they have been proved wrong before. The death of article marketing seems to be becoming an annual feature. A definite pattern has emerged.
1. First Google makes some changes.
2. Under the new “sharing caring” Google policy, these changes are announced and explained.
3. Internet marketing forums are swamped with hysterical posts about the death of article marketing.
4. A “guru” rushes out a new product under a banner depicting the Grim Reaper with his scythe dripping article blood.
5. The fuss dies down and everyone gets back to work. It’s business as usual for article marketers.
Writers and Internet marketers go about the normal business. In the meantime various determined individuals work on marketing products designed to play tricks on Google. They make statements about “exploiting loopholes” in Google. They make promises that they can show you how to get through Google’s defences by using a back door known to nobody else but them.
There might be a couple of mini stampedes to get hold of programs that can defeat Google’s power. This reaction comes from newcomers who weren’t around for the previous “article marketing is dead” outbreak. Most seasoned marketers know that a multi-million dollar company would seal up any publicly known loopholes faster than you can say “secret backdoor”.
Mostly life goes on pretty much as usual. The image of the Grim Reaper has been used in advertising promotions so many times its shock value has diminished. Maybe the next crop of opportunistic advertising will feature a smoking gun or a bottle of poison by way of a change. Or how about a sinking ship? I can visualize a great banner of article marketing depicted as the Titanic of online business.
If you measure the success of article marketing as a money making technique in Internet years, it has reached old school status. It is hardly likely that anybody, and that includes Google, would be able to casually sink this huge part of Internet marketing. The changes we have seen in the past have served to clear away some of the rubbish floating around. This leaves more space for the better quality stuff to rise to the top.
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