What about tools you have to pay for?

Don’t be tempted to buy any tools when you are starting out.  You won’t really understand what they can do.  You won’t know whether they will help you. Don’t start paying for tools and resources before you have a clear understanding of what they do.  If you are too eager, your hard drive will end up looking like the back of your garage where you hide all the “essential” gadgets you bought but never use.

Why are there so many paid for tools and resources?

You might be wondering why so many people are trying to get you to buy tools to use for article marketing if free tools will do the job.  The short answer is that they are out to make a profit – and there is nothing wrong with that, making money is what Internet marketing is all about.

You can work online without paying for any tools.  Many of the paid for tools don’t do anything you can’t do manually.  But they can do it a whole lot faster.  The reason for using any marketing tools is to improve or speed up what you are doing.  So don’t waste time worrying because you can’t afford to pay for the fancy programs you see advertised.

The end result is what matters

Think about a job you need to get done.  Say, for example, your car needs cleaning.  There are a few possible ways of achieving what you want.  You could do it yourself.  You get a valet service to collect the car and clean it.  You could slip a teenager a few dollars to do the job.  The end result is that you get the clean car you wanted.  One way is free, one way is cheap and one way is expensive.  The same thing goes for most marketing tools.

When you have a clearer idea of how article marketing works, you can put a value on your time.  While you are still on the early part of the learning curve, you are a free labour source.  As you acquire knowledge, your skills will attain value.  You will understand when it makes financial sense to outsource a task and spend your time on a different job.

How to choose the tools you need

Be patient.  Follow a marketing tutorial course.  Make sure you have a workable strategy in place.  Then decide what jobs you need to speed up.  Make a list of these jobs in order of priority.  Work through your list focusing on one task at a time.  Then research the available tools relating to that task thoroughly.

Only buy a tool when you fully understand what it is supposed to do, and when you are sure it is something you really need.  Don’t let yourself get rushed into buying a tool because there is a time limited special discount or a free bonus offer.  The same offer or a better one will come along again.

Buy tools one at a time.  Work with the tools you buy and don’t buy anything else new until you are fully familiar with how the new tool works.  It often takes up a lot of time to learn how to use a time-saving gadget.

Free Report For Your Success...

Click here for free report "Ten Essential Secrets You Simply MUST Know About Article Marketing Before You Start Any Article Marketing Campaign ..."

Article marketing has been one of the most reliable ways of making money on the Internet for some time now.  But even a tiny shift in Google’s workings causes an outbreak of hysteria in the Internet marketing community.  The same cry can be heard each time: “Article marketing is dead”!

So, has Google finally killed article marketing?  According to the pundits who made the same prediction last year the answer is yes.  But they have been proved wrong before.  The death of article marketing seems to be becoming an annual feature.  A definite pattern has emerged.

1.  First Google makes some changes.

2.  Under the new “sharing caring” Google policy, these changes are announced and explained.

3.  Internet marketing forums are swamped with hysterical posts about the death of article marketing.

4.  A “guru” rushes out a new product under a banner depicting the Grim Reaper with his scythe dripping article blood.

5.  The fuss dies down and everyone gets back to work.  It’s business as usual for article marketers.

Writers and Internet marketers go about the normal business.  In the meantime various determined individuals work on marketing products designed to play tricks on Google.  They make statements about “exploiting loopholes” in Google.  They make promises that they can show you how to get through Google’s defences by using a back door known to nobody else but them.

There might be a couple of mini stampedes to get hold of programs that can defeat Google’s power.   This reaction comes from newcomers who weren’t around for the previous “article marketing is dead” outbreak. Most seasoned marketers know that a multi-million dollar company would seal up any publicly known loopholes faster than you can say “secret backdoor”.

Mostly life goes on pretty much as usual.  The image of the Grim Reaper has been used in advertising promotions so many times its shock value has diminished.  Maybe the next crop of opportunistic advertising will feature a smoking gun or a bottle of poison by way of a change.  Or how about a sinking ship?  I can visualize a great banner of article marketing depicted as the Titanic of online business.

If you measure the success of article marketing as a money making technique in Internet years, it has reached old school status.  It is hardly likely that anybody, and that includes Google, would be able to casually sink this huge part of Internet marketing.  The changes we have seen in the past have served to clear away some of the rubbish floating around.  This leaves more space for the better quality stuff to rise to the top.

Free Report For Your Success...

Click here for free report "Ten Essential Secrets You Simply MUST Know About Article Marketing Before You Start Any Article Marketing Campaign ..."